Question Description
Write a one page response to the guest lecture, answering one or more of the following general questions for each lecture:
What did you find most interesting about the lecture?
What did you learn? What was totally new to you?
What do you think the lecture had to do with communication, institutions and power?
Here is what the lecture about.
Two Approaches to Media Institutions
|
The Market Model |
The Public Internet Model |
|
|
Man tenets |
Media are regular business like any other |
Special kind of business tied up with Public Interest |
|
Audiences treated as… |
Consumers |
Citizens |
|
Funded by… |
Advertising |
Mix of sources, incl, through taxes and state-subsidies |
|
Role of the State (the government) |
Minimal regulation Creating legal environment favoring media business |
The state (the government) has a special role AND responsibility to protect public interest via media |
|
Forms of Media Ownership |
Private only |
Mix of public and private forms, incl gov. subsidized media and community media |
|
Main proponents |
Media owners and managers, media industry lobbyists, conservative politicians |
Media theorists and activities university profs, reform groups, European media regulators |
I have also attached the reading, please make a reference only about this reading, no others.
Please use simple words and grammar.
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