Question Description
Please answered all questions in 150 or more
1. Our text starts off this week by saying, "Gender roles continue to evolve in the United States with more women taking on traditionally male-oriented tasks and more men taking on traditionally female-oriented tasks." How have you seen this reflected in marketing and advertising? Have you seen this reflected in your own behavior as a consumer?
2. What values underlie green marketing?
3. What are demographics? For a brand you really like, or a product you really like, what are the demographics of its target market? If you aren't able to find *all* of the demographics, make an estimate based on your own knowledge of the product. For example, you may not be able to find out the exact income level of Jaguar's target market, but you can be sure it's not people making less than $35,000 per year.
4. What ethical issues arise in marketing to the lower social classes?
5. What is a reference group, as defined in this chapter? Do you or does anyone you know belong to a reference group? How does that impact your (or that person's) consumer behavior?
6. What is a subculture, and what subcultures are predominant where you live? Do you see these subcultures having any impact on what businesses exist or sell in your area?
7.
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