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Question Description

arefully read the "Case – DataXu: Selling Ad Tech" and respond to the following questions –

Consider the choices Baker faces regarding a go-to-market strategy for MP and MIC products. How can DataXu account executives convince brands to find recurring budgets for the analytics offerings? Does DataXu need to change its sales organization, pricing approach, or hiring criteria in order to sell Market Pulse and Market Intelligent Center?

Please submit your case analysis here. The response should –

  • Be well organized and structured
  • Present an insightful and thorough analysis
  • Arguments should be supported by tangible evidence including case exhibits

For more detailed information regarding grading criteria, please refer to the rubric corresponding to this assignment.

Rubric

Case Analysis Rubric (2)
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeIdentification of Main Issues/Problems
20.0 pts

Identifies and demonstrates a sophisticated understanding of the main issues/problems in the case study.

 15.0 pts

Identifies and demonstrates an accomplished understanding of most of the issues/problems.

 10.0 pts

Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study.

20.0 pts

This criterion is linked to a Learning OutcomeIdentification of Causes to Issues/Problems
20.0 pts

Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary causes.

 15.0 pts

Presents a thorough analysis of most of the issues identified.

 10.0 pts

Presents a superficial or incomplete analysis of some of the identified issues.

20.0 pts

This criterion is linked to a Learning OutcomeRecommendations and Action Plans
20.0 pts

Supports diagnosis and opinions with strong arguments and well documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective.

 15.0 pts

Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented.

 10.0 pts

Little or no action suggested and/or inappropriate solutions proposed to the issues in the case study.

20.0 pts

This criterion is linked to a Learning OutcomeLinks to Course Readings
20.0 pts

Makes appropriate and powerful connections between identified issues/ problems and the strategic concepts studied in the course readings and lectures; supplements case study with relevant and thoughtful research and documents all sources of information.

 15.0 pts

Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited research.

 10.0 pts

Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation.

20.0 pts

This criterion is linked to a Learning OutcomeQuality of Writing and Proofreading
20.0 pts

Written responses are free of grammatical, spelling or punctuation errors. The style of writing facilitates communication

 15.0 pts

Written responses are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication.

 10.0 pts

Written responses include some grammatical, spelling or punctuation errors that distract the reader

20.0 pts

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