Read the attached Case study The Adidas – Reebok Merger, and solve the following Questions:

Question: 1

(a) write the key milestones of the company and discuss the main reasons and benefits of mergers and acquisitions as mentioned in the case study.

(b) Use the case study to discuss the main challenges and issues of mergers and acquisitions of both organizations as external growth.

(c) Use SWOT analysis to clarify strategic dimension of both Adidas and Reebok after the merger.

Question: 2

(a) Discuss the key differences between deliberate and emergent strategic management perspectives.

(Define deliberate and emergent seperatly each in a small paragraph)(then talk about the differences)( a pdf file will be attached you can get the information from it)

Question: 3

Use the Hofstede Cultural Dimensions’ Theory to examine the position of the merger of two organizations and highlight the main points of similarities between both organizations with referencing your answers to the case study.

(first introduce Hofstede cultural dimensions, then examine the position of the mergers & highlight the main points of similarities)(pdf files related to Hofstede cultural dimension will be attached, you can use the figures inside and cite them correctly)

** a word file will be uploaded contain all the required headlines

** The report must have an introduction & Conclusion

** Total word count = 2000 words

** Cite each paragraph.

** In-text Citations and Referencing Using CU Harvard Style