Question Description
Discussion 1
| Researching Global Market Opportunities |
It is essential to conduct research before expanding into a new geographic region. For this discussion, select a company and product, and research its global marketing strategy in various trade journals (e.g., Wall Street Journal, Fortune, Businessweek, etc.). Briefly summarize your research from at least two trade journals. Then, recommend one geographic location into which you think it should expand, justifying your recommendation with your research.
Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.).
Discussion 2
| Expanding into Various Geographic Regions |
In your readings this week, you examined a variety of geographic regions. For this discussion, use bubbl.us (Links to an external site.) to create two concept maps that classify the characteristics of two of the following geographic regions, including any specific aspects that should be considered before expanding into each region (e.g., religious, economic, political, cultural, social, etc.). Refer to Chapters 9, 10, and 11 of your textbook to complete this discussion.
Geographic Regions (select two):
- North America
- Central America
- South America
- Europe
- Africa
- The Middle East
- Asia Pacific
Share a link to your concept maps in your post, and explain how the information in each map should inform the global marketer when assessing global market opportunities in those geographic regions. Your initial post must be a minimum of 300 words, and be supported by the textbook.
Text
Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com
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