Launching a New Project

The Journal exercise provides you with the opportunity to apply what you learned from the Reading and assignments. In this Journal, you will reflect on the challenges encountered by project managers when launching a new project. Read the scenario and then address the Journal question.

Respond in a Journal posting. You will not have to respond to other students, but your response must be original. Only your first posting will be graded.

Scenario: Your global management consulting firm has suffered in the last year from a reputation as being slightly outdated and conservative according to a marketing research firm. You want to change this image to bring in more clients and motivate employees to see the firm as “cutting edge” or up-to-date. The Board of Directors initially agreed with the need to update the image and processes of the firm. As the first part of your updating strategy you have decided that you need to convince the Board of Directors that robots might have a place in the headquarters offices to address visitor needs in the executive lobby.

• What process will you use to persuade them this would benefit your global management consulting firm?

Requirements

Your Journal should consist of a minimum of 300 words, and no more than 350 words. The Journal must be concise, well-written, and consistent with the requirements. Please make sure to reflect on what you learned. It is important to consider the intangible variables affecting the implementation of change within the organization.

Unit 3 Journal Rubric