Question Description
Discussion 1
|
International Marketing Strategy of Coca-Cola |
Watch the two videos on Coca-Cola’s global marketing strategy, below.
Then, based on the videos and your readings in Chapters 5 and 6, explain what these international marketing campaigns reveal about Coca-Cola’s international marketing strategy. In addition, describe how they accommodate the aspects of culture and political environment.
Your initial post must be a minimum of 300 words, and be supported by at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.).
Discussion 2
| Cultural Norms, Fair & Lovely, and Advertising (Case 2 -2) Part 1 |
Read Case 2-2, Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions.
- Question #2 from the case: Is it ethical to exploit cultural norms and values to promote a product? Discuss
- Explain the cultural and societal issues that would be important to consider when developing a specific marketing strategy for this product. (Refer to your readings in Chapters 5 and 8 for support.)
- Describe the legal considerations that should be kept in mind when promoting this product. (Refer to your readings in Chapter 7 for support.)
Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.).
Text:
Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com
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