Rosa was impressed with your initial paper about social media andmobility marketing. She wonders if using social media and mobilitymarketing is important for her existing customers or if it could attractnew customers. You have agreed to put together a brief presentation andhold a meeting with her to discuss how consumers are different and howthey behave differently when using the Internet, social media, andmobility devices. You also plan to make some specific recommendations onstrategies that Rosa can use for existing and new customers. For thistask, you should complete the following:

• Prepare a presentation of 7–9 slides.
• Define the purposes of segmentation and targeting.
• Based on the scenario, identify demographic characteristics ofbusiness-to-consumer (B2C) and business-to-business (B2B) consumers andtheir media habits.
• Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
• Should Rosa add a blog or a product and service review to the Web site? Why or why not?

The slides should be organized as follows:

• Slide 1: Title slide
• Slide 2: Define segmentation and targeting, and discuss the importance of these concepts to marketers.
• Slides 3 and 4: Identify demographic characteristics and media habits of B2C and B2B consumers.
• Slides 5 and 6: Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
• Slide 7: Discuss the pros and cons of blogging.
• Slide 8: State your conclusions and recommendations for Rosa.
• Slide 9: Show references used in making the presentation.

The slides should contain bulleted information. Use the speaker'snotes feature for each slide to show what you would say as you make yourpresentation to Rosa. Each slide should have 50–100 words in thespeaker's notes.