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Question Description

Read the following case:

Sales personnel at World Camera and Electronics are given a financial incentive to sell overstocked cameras; each week, the management identifies a particular camera that sales-people should try to sell over other brands. When such cameras are sold, the salesperson receives a 20% commission instead of the usual 10%.

Nina, a college student, wishes to purchase a digital camera. After carefully researching different styles online, she decides to buy a camera she believes is ideal for student photographers. With some assistance from Olivia, a salesperson at World Camera, Nina finds the exact model that she desires at World Camera. Olivia agrees that this model would be a fine purchase.

However, rather than simply sell this camera, Olivia shows Nina another camera. This one is far more expensive and a bit less practical for Nina's needs. The salesperson has a financial incentive to sell this camera and convinces Nina that it is indeed a better buy. While this model is widely recognized as having numerous advanced features, Nina does not require these additional features, and is not likely in the future to need such sophisticated options. In the end, Nina buys the more expensive camera believing that Olivia’s expertise is valuable in finding the “perfect fit” for her future needs.

Answer the following questions:

1. What would each author from Unit 4 (Albert Carr, David Holley, Thomas Carson) say about the ethical status of Olivia's treatment of Nina? That is, apply each author's theory about the ethics of sales to Olivia's behavior, to determine whether Olivia did anything morally wrong, or whether she was morally justified in how she treated Nina.

2. What's your own view about the morality of this case? Do you think Olivia's treatment of Nina was ethically appropriate? Why or why not?

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