Question Description
Complete the attached midterm and submit to Cruiser or as a printeddocument in class by Monday, October 30. The best way to prepare themidterm is to copy/paste your information into a Word document.
You must answer at least 5 of the questions below. [20 points each]
You may answer 1 additional question for extra credit.
Answer each question as fully as you can. Most answers can be prepared in 1-2 paragraphs.
- What is the definition of mass media? Provide examples of how themass media influence society in terms of public opinion, consumerbehavior, or industry trend-setting.
- Describe each of the six components of the Sender-Receiver model bygiving an example of each these roles in action (ie: who/what is thesender, receiver, message, channel, noise and feedback). Of those six,which function in that model does the mass media serve?
- Discuss the three classifications of media: Print, broadcast, anddigital by giving an example of each. Explain how each channel has movedfrom its origins to become part of the society we live in. How havepeople adapted to the channel? How have the channels adapted to theneeds of the people?
- Explain why it is important to know that media are“profit-centered.” What is the relationship to profits andconglomerates? Provide examples of how profit motivations have affectedthe book industry.
- Describe ways that culture and pop culture have been affected bymass media channels. Which channel(s) appear to have integrated cultureand pop culture the best?
- Explain three unique characteristics of books as a mass medium. How has this medium adapted over time?
- Describe the way that newspapers have adapted over time? Have theyadapted "well" to the changes brought about by technology and thecompetition of other, newer media? Defend your answer.
- What is the definition of “convergence” as it relates to mass media?Provide two examples of this convergence in today’s media environment.
- Why is adaptation so important to the mass media channels?
- Explain how film has changed as a form of mass media. Offer someinsight into why film has remained a mainstay of mass mediacommunication even 100 years since its inception.
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