Objective
By completing this discussion, you will be able to:
Resources
Instructions
To begin your personal brand assessment, you will need to review your online presence through the following prisms: Clarity, Consistency, Constancy. Ask yourself the following questions and take note of your answers.
Next, you will complete four personal brand assessments, then review and reflect on your results in your initial post. The four (4) required personal brand assessments include:
Optional but highly recommended…
One of the most valuable tools on the market for personal brand assessment is the 360Reach Survey by Reach Communications Consulting, Inc. This survey will empower you with the most accurate information possible to compare and contrast how you perceive yourself and how others in your network perceive you. It reveals gaps between your identity and your public image. Your reputation, and ultimately your brand, rests in the mind of the beholder. Therefore, it is imperative to understand how others perceive you.
To execute the 360Reach Survey effectively, and to gain value from the results, you must allow 2 weeks to complete the Survey. This is why taking this assessment is optional but highly recommended. I want to encourage you to invest the time in completing the 360Reach Survey as it is highly beneficial. You can learn more and register here.
The Purpose of Each Assessment
The Online ID Calculator will help you take inventory of your online reputation. You will learn the five variables of measuring your online reputation and how to improve your results under each variable.
The Brand Archetype Quiz will help you understand the strength of your brand personality and identify how to incorporate psychology while telling your brand story.
The Authentic Happiness Questionnaire will help you determine your character strengths. You will begin to understand how your values guide your career and strengthen your personal brand.
The Jung Typology Test will help you identify and define your personality type. Knowing your personality type is essential to recognizing your learning and communication styles while clearly defining a career path that is best suited for your innate abilities.
Finally, after completing the above activities, share the results and aWeek 5 Discussion Responses – Leadership and Ethics,Business & Finance,,
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