Topics: Choose one of the following

o Convince readers to support a cause, a charity or a non-profit organization through volunteering or donations.

o Convince readers to act on an environmental issue of consequence and concern.

• Your purpose is to inform and persuade your audience. Basic requirements follow: o Use research based facts and evidence to support a position.o Cover an 8 1⁄2 x 11 sheet of paper on both sideso Your creation can be

▪ folded in half like a booklet,▪ folded in thirds like a brochure,▪ left unfolded like a broadside or newsletter, or ▪ folded into an 8-page booklet like a ‘zine.

• Audiences for visual argument such as brochures and advertisementso are very carefully targeted to specific readers or viewers, ando require that writers/creators have studied the audience’s needs, desires and

responsiveness to the ‘pitch’ contained in the media presented to them.

• Design for a visual argument will include images as well as words. Considering both the audience and purpose of your project,

o use art, photographs, drawings, graphs, or other visual elements to enhance your argument; o be sure your selected images aid understanding or interpretation of the argument and that

they are not so large as to be a distraction;o examine how the project unfold and be sure what the audience sees all works together

when they handle the piece;o select fonts, colors and decoration to enhance your message; for example, do not use a

fancy, curly font for a serious message.o consider what it takes to reproduce the product.

• Documentation and Citation is required as always.o Document your sources using one-word in-text citations followed by complete citations at

the end or on the back cover.o Formatting of complete citations may be altered to single spacing. Instead of “works cited”

the heading may be “For Further Information.”o Avoid extensive direct quotes. If used at all, a quote should be short and impactful. o All pictures, graphs, charts, etc., must have a caption.

• Outside resources…Consider the following as your additional study materials for this project.

This reference from the Purdue OWL shows how to ANALYZE a visual argument. It should be

useful to you as you plan your own project.

https://owl.english.purdue.edu/owl/owlprint/725/

This site is directed at business advertising. However, there are points that you should consider. http://www.entheosweb.com/content_writing/brochure_writing_tips.asp 

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