MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

Part 1: Pre-Pitch 

Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:

Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.

Part 2: Writing an Effective Pitch Letter 

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations 

Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE. 

Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

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