Three page maximum, single spaced with three separate section headers: Overview, Key Points, Reflection (what did it mean to you, teach you, get you to think about, etc.). Please attach a copy of all articles or, if a video/podcast, provide the link. Keep it short and crisp!!
Find entrepreneurial articles that focus on any aspect of marketing from honing initial concept to target market to a campaign to brand development etc. The article(s) should focus on a particular firm so you’re doing a deep dive on how they are tackling start-up marketing issues. These articles can be found inWSJ, INC,
Fast Company, Entrepreneur, TechCrunch, Mashable, Mass High Tech, Boston Business Journal, Providence Business News, etc. You are also encouraged to explore the entire library of entrepreneurial podcasts available from Stanford via http://edcorner.stanford.edu/podcasts.html
Note: you must triangulate sources. A minimum of three sources is required. Data triangulation will be discussed in class.
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