1.0 Introduction
2.0 Executive Summary of the two chosen industries
2.1 Manufacturing industry
2.2 Service industry
3.0 Strategies
Manufacturing industry
3.1 Company 1
3.2 Company 2
Service industry
3.3 company 3
3.4 Company 4
(a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the 4 companies studied. OR you can focus on the industry-level analysis using the 4 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework?)
Use the table below as a guide.
‘AAA’
Industry 1 (Companies A, B)
Industry 2 (Companies C, D)
Adaptation
Aggregation
Arbitrage
4.0 identification of the SWOT analysis under the chosen strategies
5.0 Find the gap
6.0 Recommendation for the gap
7.0 Conclusion You do not need to define the concepts. Descriptive material has negligible value and should be avoided.
We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business, you will be expected to produce short well-argued reports. This is where you demonstrate that skill.
All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
8.0 References (10 minimum)
Assessment Criteria:
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