Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.
Create a company name and decide what real business world industry it operates in. BIOFUEL.
INTRODUCTION AND FIRST BULLET ONLY! (300 WORDS!)
· Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.<~~ BULLET REQUIRED! (The organization is bio fuel it turns trash into fuel biodegradable stuff.
Cite a minimum of ONE! peer-reviewed sources.
Format your paper consistent with APA guidelines.
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