Module 5 Discussion: Starbucks Makes Stores from Shipping Containers (Primary Post due Thursday 11/15)

Starbucks Makes Stores from Shipping Containers

With thousands of stores located all around the world, a new Starbucks location would hardly seem to be newsworthy. However, many people are excited about one of the most recent openings in Seattle. The company’s familiar green and white sign hangs outside the new store, but that may be all that is recognizable. In fact, many consumers may wonder whether they have seen the rest of the store somewhere else, perhaps while waiting a railroad crossing or while driving down the highway because this store, unlike other Starbucks locations, is made from recycled shipping containers.

The new building follows the Leadership in Energy and Environmental Design (LEED) protocol. Its design came to architect Anthony Perez while he was looking out of his window at one of the busiest shipping ports in the country where unused shipping containers were waiting to be taken to the scrapyard. Perez used the containers as the building blocks for the new store and then continued the green design into the landscaping as well. He notes that Starbucks has always been committed to sustainability inside its stores. He simply applied the concept outside as well.

On the wall of the new store is sign indicating Starbucks’s dedication to sustainability. With words like recycle, reuse, regenerate, and so on, the sign clearly illustrates Starbucks’ belief that it can make a difference. The CEO of Starbucks, Howard Schultz, hopes that other companies will follow its lead in corporate sustainability.

View the following video and respond to the questions that follow. Your response should be approximately 350-500 words. Once you have posted, respond to at least two other classmates' posts. Initial posts are due on Thursday at 1159 pm and responses by Sunday at 1159 pm.

Link (ارتباطات إلى موقع خارجي.)ارتباطات إلى موقع خارجي.

1. What is an ecologically sustainable organization? How has Starbucks applied this philosophy to its business?
2. How important is leadership from the top in creating a sustainable organization? How would you characterize Starbucks’ leadership? Are efforts like those of Starbucks effective in creating a competitive advantage?

HERE IS MY WRITING ANSWER: (all what I need is reviewing and answering one question which is " How would you characterize Starbucks’ leadership" to reach minimum 350 words.

1. What is an ecologically sustainable organization? How has Starbucks applied this philosophy to its business?

Companies that need to survive are need affirmed ecologically sustainable organization that operates consistently with principles of sustainable development, which conduct business to meet the needs of current customers without compromising future generations’ ability to live. Sustainable development required natural resources are used at an amount that can be extended over an infinite period.

Starbucks applied this philosophy to its business by using recycled shipping containers, the container coffee shop is part of a growing initiative at Starbucks to encourage green building to reduce energy use and operational costs as well as to encourage environmental design in retail.

1. How important is leadership from the top in creating a sustainable organization? How would you characterize Starbucks’ leadership? Are efforts like those of Starbucks effective in creating a competitive advantage?

Creating a sustainable organization needs organizational leadership that provides the collective vision, strategy and direction towards society’s common goal of a sustainable future. Leaders must embed sustainability in their organizational activities and make sustainable development part of their overall business strategies. Also, leaderships play a role towards achieving sustainability.

I would characterize Starbucks’ leadership is

“We find on Glassdoor that a strong leader is often one who has the ability to clearly communicate the vision for the company and who helps employees see how their work connects to the big picture. In addition, top-rated CEOs are commonly seen as relatable, accessible, and transparent,” said Robert Hohman, Glassdoor Co-Founder and CEO.

Starbucks’ effort is effective in creating a competitive advantage since Starbucks is the first organization that create sustainable organization that as CEO said it should be inspiration to other organization.

References:

https://news.starbucks.com/news/starbucks-and-howa…