Question Description
TOPIC 1:
We already covered global brands and products and the continuum in other conferences, but I wanted to include a brief discussion here so that we always and everywhere continue to see the connectedness of the marketing mix, or the four P's, product, price, place and promotion.
Let's keep this one simple. What is the difference between a local, international and global product?
Give examples of each and state the reasons for your choices. Comment on a classmate's post.
TOPIC 2:
Remember our management orientations? In addition to being key to HOW a company expands internationally, those management orientations also have a lot to do with how products are priced in different countries.
1. Ethnocentric pricing, essentially the same price is charged no matter where in the world the buyer is located.
2. Polycentric pricing, permits subsidiary or affiliate managers to establish whatever price they feel is most appropriate in their market environment.
3. Geocentric pricing, more dynamic and proactive than the other two, the price is neither fixed worldwide nor are subsidiaries or local disributors allowed to make independent pricing decisions. Generally, the price is controlled from headquarters but is based on local market factors.
Explain the pros and cons of each pricing strategy. For example, the simplicity of ethnocentric pricing, especially for low end products sounds appealing. In addition, one price worldwide would eliminate the gray market for that good.
Use at least two (2) references.
TOPIC 3:
How has the Internet revolutionized global place decisions? Be specific, use a reference and interact with another student!
TOPIC 4:
Pick one product marketed in at least two countries. See if you can find copies of ads from each country. Youtube is a pretty good source for this as well as company Web sites. Compare the two ads and discuss their similarities and differences in terms of message, how the product is positioned the same or differently, differences that may arise from cultural considersations, etc.
Post a link to the ads and comment on a classmate's post.
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