Question Description
For this lesson's assignment, you will select one of the activities below to complete and submit to your instructor. Read through each option before making your selection.
Choice One: Commercial Viewer
Instructions:
- Watch at least 30 minutes of television, paying close attention to the commercials.
- Complete Part One of the Commercial Viewer form: .doc
or .rtf - Consider your last purchase ($25 or more). How did advertising influence your purchase?
- Complete Part Two of the Commercial Viewer form.
Rubric
Choice Two: Marketing Madness
Instructions:
- Select a product for which to develop an advertisement. Your advertisement can be a poster, video, web page, or presentation. Remember, you are trying to sell your product!
- Include the following information with your advertisement (it can be in a separate document):
- product description
- price of product
- product slogan
- advertising techniques you utilized
Rubric
| Excellent | Good | Needs Improvement | Poor | |
|---|---|---|---|---|
| Content |
35–40 points
|
29–34 points
|
20–28 points
|
0–19 points
|
| Quality | 35–40 points Advertisement and description of advertisement are complete and on topic. Responses are thoughtfully prepared, provide insight, and completely apply the principles discussed in the lesson. |
29–34 points Advertisement and description of advertisement are mostly complete and on topic. Responses are somewhat thoughtfully prepared, provide some insight, and mostly apply the principles discussed in the lesson. |
20–28 points Advertisement and description of advertisement are somewhat complete and/or strays from the topic. Responses lack appropriate amount of thought, have limited insight, and somewhat apply the principles discussed in the lesson. |
0–19 points Advertisement and description of advertisement are incomplete and/or strays from the topic. Responses lack thought, have limited insight, and inadequately apply the principles discussed in the lesson. |
| 21st century presentation skills | 17–20 points The work is wellorganized, easy to read and comprehend. It has few spelling or grammar errors. |
14–16 points The work is mostlyorganized, easy to read and comprehend. It has few spelling or grammar errors. |
10–13 points The work is somewhatorganized, easy to read and comprehend. It has somespelling or grammar errors. |
0–9 points The work lacksorganization, ease of reading and comprehension. It has many spelling or grammar errors. |
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