Question Description
10 pages for the Plan
You should include Report #1 and Report #2 at the beginning of the Marketing Plan as Background Information. This will help the reader understand the company. I am expecting about 10 pages for the Plan itself plus you can include Report #1 and Report #2 information and a title page and reference page.
The Plan Marketing should be divided into the following topics:
1- Globe Equipment Company Overview.
2- Market Trends and Situation Analysis
3- Customer Trends & Analysis
4-SWOT Analysis
5- Globe’s Strategy/Goals Are:
-Marketing Plan:
1-Marketing Plan – Digital
2-Marketing Plan – Digital SEO
3-Marketing Plan – Digital SEM/PPC
4- Marketing Plan – Digital Display
5- Marketing Plan – Digital Social
6- Marketing Plan – Digital Email
7- Marketing Plan – Digital Mobile
8- Marketing Plan – Offline
9- Marketing Plan – Offline Print
10- Marketing Plan – Offline Experiential
– Conclusion
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