Question Description
The assignment involves creating a marketing plan and marketing budget for a company Non Alcoholic Beverage that I created called Guava Java. I have included the SWOT Analysis for the company. The NAB portfolio includes the parameters that should be utilized in the company. For example, employees, equipment, salaries…etc. The information can be expanded upon but the information in the NAB must be utilized. The information in the Marketing excel sheet must include the NAB info but also the other numbers can be created. All of the items in the spreadsheet and all of the funds do not have to be utilized. The marketing budget is $60,000.
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