Question Description
For this assignment: 3–4 page APA formatted paper
- ● Reviewing the information in this week’s Reading and sources you identify in your own research.
- ● Identifying areas about market research that are particularly interesting to you or that you would like toknow more about.
- ● Creating a set of 3-6 questions using the information you have gained in your Reading and researchthat will help you gain a greater understanding of these areas.
- ● Identifying a market research professional or a company where a representative can talk to you in more detail about the market research process. View some ideas on how you can identify a marketresearch professional or company.
- ● Conducting an interview with a market research professional or a company representative.
- ● Using the results of this research to make specific recommendations on how it can be applied to theMarketplace Simulation.
Reference:
Bont, C., & Hamersveld, M. (2007). Market research handbook. Chichester, West Sussex, England: John Wiley & Sons. Chapter 4: The Market Research Process. Page 99-128
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