Introduction and Alignment

Managers in organizations are continually required to evaluate the impact of variables in the internal and external economic environment that will affect their organization’s performance. In today’s global environment, marketing and trade practices require analysis of basic economic functions that extend to international business operations including pricing strategies, currency fluctuations, technology, open and closed economies and differing monetary policies. In this project, you have had an opportunity to synthesize these variables on the performance and profitability of a chosen organization.

Resources

• Bible
• File: Project Description

Background Information

You have been working as an economic consultant, and you have seen a significant number of firms needing outside help to assist in business policy and formulation. Because of your strong reputation, you have just been hired as a consultant for one of the following organizations:

• Apple
• Toyota
• McDonald’s
• Starbucks
• United Parcel Service

For this particular project, you will be reporting to the executive officers in the organization (CFO, CTO, CIO, and CEO). Your task will be to evaluate the trade policies and economic variables that have a verifiable impact on that company's global operations.

Instructions

1. Review the Project Description document.
2. For this part of the project, submit your final project report for grading.
3. Your entire assignment must be APA formatted.
4. When you've completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.

Click here to access the Dropbox.