For this assignment, you will select 1 entity (company, organization, or governmental agency related to your field of study ( CRIMINAL JUSTICE) and perform an analysis of its use of its Web site and social media pages, searching for the strengths and weakness, advantages and liabilities, and general effectiveness of its online presence. For the second part of the assignment, you will conduct research online and through the CTU Library databases on the importance and benefits of having an online presence as a company, organization, or governmental agency. This research should focus on the general benefits of an online presence and should not be specific to the individual entity investigated for Part I of the assignment.   

Fill out this Unit 3 Discussion Board Template following these steps:

Template Below

Instructions: fill out each section completely, answering each portion of the prompt.  Be sure to delete the instructions from each section.  Then copy and paste your answer into the Unit 3 Discussion Board.  Please do not attach. 

Section 1: The Research                                                                                      

List 4 sources related to the use of social media in the professional world, including the importance, effectiveness, concerns, or strategies of using social media.  At least two of those sources must come from the library. 

Library Source

List a correct APA citation for your first source here.

List a 2-3 sentence summary of the article’s main ideas

Library Source

List a correct APA citation for your second source here.

List a 2-3 sentence summary of the article’s main ideas

Credible Source

List a correct APA citation for your third source here.

List a 2-3 sentence summary of the article’s main ideas

Credible Source

List a correct APA citation for your fourth source here.

List a 2-3 sentence summary of the article’s main ideas

Section 2: The Investigation                                                                              

Entity Identification:                                                                              

State the name of your entity (company, organization, or governmental agency), and in a couple sentences, explain your interest it.

Sites for Evaluation:                                                                                

Select and examine 3 of your chosen entity’s media platforms, which must include its website, and list those platforms. Platforms to evaluate besides social media sites may include, for example, Twitter, Facebook, Instagram, Pinterest, Snapchat, YouTube, LinkedIn, podcasts, or any other social media platform.

Hyperlink 1: _____________________________________________

Hyperlink 2: _____________________________________________

Hyperlink 3: _____________________________________________

Evaluation Summary:                                                                             

Present a 3-5 sentence summary of the overall effectiveness of the entity’s online presence, the quality of the written communication used across its various platforms, and a brief identification of areas where it could improve on its online and social media strategy. The absence of a presence on a social media site may also warrant discussion.

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