Begin your business plan by completing Mission and Vision Statements for your proposed custom t-shirt designing business. Provide information relative to the proposed business. The next step you will take in developing your Business Plan is to complete the Business and Industry Profile and the Business Strategy.

Vision and Mission Statements

• Entrepreneur’s vision for the company (long term- big ideas)
• What business are we in?
• Values and principles on which the business stands
• What makes the business unique? What is the source of its competition?
• Industry Profile and Overview: Industry Analysis-Facts about your industry:
  • What is the total size of your market?
  • Key Success Factors
  • What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)
  • Current demand in target market.
  • Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
  • Growth potential and opportunity for a business of your size.
  • What barriers to entry do you face in entering this market with your new company? Some typical barriers are:
  • High capital costs
  • High production costs
  • High marketing costs
  • Consumer acceptance and brand recognition
  • Training and skills
  • Unique technology and patents
  • Unions
  • Shipping costs
  • Tariff barriers and quotas
  • And of course, how will you overcome the barriers?
  • How could the following affect your company?
  • Change in technology
  • Change in government regulations
  • Change in the economy
  • Change in your industry

  Business Strategy:

  • Your desired image and position in the market
  • Company goals and objectives
    • Operational
    • Financial
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Competitive Strategy
    • Cost Leadership
    • Differentiation
    • Focus

  This is a Disabled Veteran Owned Company