Question Description
Discussion Questions (listed below)
Chapter 7：Analyze how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go on vacation.
Chapter 9 ：Pick out three brands from a particular industry. How are they positioned?Which is the best in your view?Does that brand’s positioning provide any emotional or self-expressive benefits? How would you evaluate each brand’s positioning strategy?Hypothesize proof points and strategic imperatives for each brand.
Two Discussions Required: you must provide an educated, well thought out response. In addition, the grading rubric specifically examines whether your response relates to the content of the chapter; please make sure that you are clearly linking your discussion answer and responses to the material. Proper cites and references must be used; plagiarism will result in a zero. The last things I need you to response other's discussions and be adding new thought into the discussion through your replies.
Two Case study (listed below)
Case study 1 from Chapter 6: CVS: In the Healthcare Business.
Case study 2 from Chapter 8: Netflix Customer Loyalty Machine.
Two Case study required: Answer the questions thoroughly. Use information from the text to bolster your arguments and justification. Your response should be approximately 1-2 pages doubles paced.
The format for this needs to be either MLA or APA (just be consistent in choice of format).
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