Prepare a 4-6 page business report that introduces a new offer, product, or sports play (depending on the option chosen) and explains how data will be used to define its success, how it will be identified and differentiated within the data, and how it will tracked and reported on.

Introduction

This portfolio work project will give you experience understanding raw data and how to use it to identify, track, and report on the success of a new offering, action, or activity.

Product managers are responsible for the success of their products and need to understand how to differentiate their product from the others, how to measure the success of their product, and how to report on the progress of that goal or measurement of success as the product is rolled out.

Scenario

Choose one of the following options to base your work on.

Option A

You are a branch manager at a regional financial services institution, specializing in deposit banking. Leadership at the home office has selected your branch to pilot a new account opening offer for checking accounts opened by new customers. It is your responsibility to be able to identify the accounts that were opened with this offer and to be able to track and report back to the home office on whether the new offer is successful.

Examples of some measurements that are used for measuring and tracking account openings are provided in the Friedrichs (2014) article below. Please note that the example in the article is for mobile and digital account openings, but it should give you a starting point for thinking about how you might track and report on new accounts opened under your specific offer.

• Friedrichs, M. (2014, May 28). Top 5 digital account opening benchmarks for banks and credit unions. Retrieved from https://thefinancialbrand.com/39948/online-mobile-…

Option B

You are a store manager of a retail store selling home goods. Your store will soon be selling a new product, both in the physical store as well as online. It is your responsibility to be able to identify the new product, distinguish it from other products, and track and report back to the store owner on whether the product is successful.

The Bond (2013) article below offers helpful thoughts on tracking retail inventory. This should give you a good start on thinking about how your new product might be tracked and reported on.

• Bond, R. L. (2013, November 14). What you need to know about managing retail inventory. Retrieved from https://www.entrepreneur.com/article/228008

Option C

You are a team manager for a professional sports team. The coach has developed a new play that seems to have great potential. It is your responsibility to be able to identify the play in data collected from the team’s competitions and be able to track and report back to the coach on whether the play is successful.

If you are unfamiliar with the data collected by sports teams, it often includes play-level transaction-type data, location-based data (such as where on a volleyball court each attack lands, or from what location on a basketball court each shot is taken), in addition to the summarized, published statistical data like that published on ESPN.com. An example of football transaction-level data is provided in play-by-play data files below.

• Horowitz, M. R., Yurko, R., & Ventura, S. L. (2017). nflscrapR: Compiling the NFL play-by-play API for easy use in R (r package version 1.4.0). Retrieved from https://github.com/ryurko/nflscrapR-data

Your Role

As the product manager for the option you have selected, you need to determine what data you will need from your IT department, how you will analyze the data, and how you will measure success.

Requirements

For the option you choose, prepare a report to articulate how you will execute your task. The report will be reviewed by all stakeholders. In the report:

• Introduce the new offer (A), product (B), or sports play (C).
• Describe what a leader must consider in applying analytics to the offer, product, or play.
• Explain how you will define the success of the offer, product, or play from a business perspective.
• Explain how you will identify the offer, product, or play in the data collected and stored by the organization and differentiate it from other offers, products, or plays.
  • Use specific field/variable names and sample values for this.
• Propose descriptive methods for tracking and reporting on the progress of the new offer, product, or sports play.
  • Include at least two variables and calculations/measurements on those variables that you will use to measure success.
  • Include at least two graphs you will use to track the success of the offer, product, or play.

You may wish to use the following as your work on your assessment:

• Assessment 1 Sample.
• Assessment 1 Template.

Deliverable Format

The business report is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in the MBA Program Resources), but it should use double-spacing. Analytics reports can be wordy, so double-spacing makes it easier for the reader.

In addition, include:

• Title page.
• References page.
• APA-formatted references.
• 4–6 pages in length.
• References to at least 2 resources to support your work.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

• Competency 1: Explain how data management techniques and tools are used to support business decisions.
  • Explain how success of the offer, product, or sports play will be defined from a business perspective.
  • Explain how the offer, product, or sports play will be identified in the data collected and stored by the organization and differentiated from other offers, products, or sports plays.
  • Explain how progress will be tracked and reported.
• Competency 4: Present the results of data analysis in clear and meaningful ways to multiple stakeholders.
  • Describe what a leader must consider in applying analytics to the offer, product, or play.
  • Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Faculty will use the scoring guide to review your deliverable as if they were the executive or head coach responsible for approving the implementation of the new offer, product, or play. Review the scoring guide prior to developing and submitting your assessment.

Criteria	Non-performance	Basic	Proficient	Distinguished
Describe what a leader must consider in applying analytics to the offer, product, or play.	Does not identify what a leader must consider in applying analytics to the offer, product, or play.	Identifies, but does not describe what a leader must consider in applying analytics tothe offer, product, or play.	Describes what a leader must consider in applying analytics to the offer, product, or play.	Assesses what a leader must consider in applying analytics to the offer, product,or play using relevant techniques and tools.
Explain how success of the offer, product, or sports play will be defined from a business perspective.	Does not explain how success of the offer, product, or sports play will be defined from a business perspective.	Explains how success of the offer, product, or sports play will be defined, but the explanation is not from a business perspective or is missing key elements.	Explains how success of the offer, product, or sports play will be defined from a business perspective.	Explains how success of the offer, product, or sports play will be defined from a business perspective and uses clear, measureable criteria.
Explain how the offer, product, or sports play will be identified in the data collected and stored by the organization and differentiated from other offers, products, or sports plays.	Does not explain how the offer, product, or sports play will be identified in the data collected and stored by the organization.	Explains how the offer, product, or sports play will be identified in the data collected and stored by the organization and differentiated from other offers, products, or sports plays, but the identification methods are not appropriate or sufficient for distinguishing from other offers, products, or sports plays.	Explains how the offer, product, or sports play will be identified in the data collected and stored by the organization and differentiated from other offers, products, or sports plays.	Explains how the offer, product, or sports play will be identified in the data collected and stored by the organization, clearly indicating how it can be distinguished from all other offers, products, or sports plays.
Explain how progress will be tracked and reported.	Does not propose descriptive methods for measuring and reporting on the success of the offer, product, or sports play.	Proposes descriptive methods for measuring and reporting on the success of the offer, product, or sports play, but the methods are not appropriate or sufficient for determining the success of the offer, product, or sports play.	Proposes descriptive methods for measuring and reporting on the offer, product, or sports play.	Proposes descriptive methods for measuring and reporting on the offer, product, or sports play and supports proposal with relevant evidence.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.	Does not write content clearly, logically, or with correct use of grammar, punctuation, and mechanics.	Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.	Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.	Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea.