Purpose of Assignment
Marketing plans help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified.
Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.
Assignment is to create a SWOT analysis of a baking service. The baking service will have a set menu through which people could order authentic, homemade baked goods. The thought behind it was for people who are tasked with baking cookies for a bake sale, or an event of a similar nature; if they don’t have time to bake it themselves, but they want to do something more special than store-bought items, they could essentially pay someone to do the baking for them. The added touch could be the ability to make it more personalized and tailored to the exact needs of the buyer.
Must be in APA format with references
Must be 250 words
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