Question Description
what recommendations would you make to airbnb to improve its competitiveness in accommodation market while mitigating any current or future risks?The company's management also asks that you make a recommendation as to best handle the appeal of Airbnb, and how to potentially reach millennials and other potential users of Airbnb. This should be 1 page. the other questions or information below should be used to write this recommendation part which is part of a 6 page report.
HiltonWorldwide has asked you to assess the threat of Airbnb. Please prepare a 5-6 page report that includes a description of both Hilton and Airbnb's business model, as well as discuss customer demands and profiles of users. The company's management also asks that you make a recommendation as to best handle the appeal of Airbnb, and how to potentially reach millennials and other potential users of Airbnb.
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