Question Description
3-3 SHORT PAPER: MIND MAP
The brand is NIKE.
Select a brand (NIKE) that you like and has product(s) you use (or wish you could use). What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand. What was captured in your mind map that is not captured in the brand's current slogan or mantra? What is missing in your mindmap that the company is trying to communicate in its slogan? Are they similar? Why or why not?
Submit your mind map and comparison. Including your mind map, this assignment should be no longer than two pages.
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 2–4 pages.
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