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Question Description

Question 3: Outline and discuss the firm’s external opportunities and threats, using any analytical model(s) you believe are relevant.

[You must analyze the General Environment, Industry Environment, and the firm’s strategic group to determine this information.]


Question 4: Outline and discuss the firm’s internal strengths and weaknesses using any analytical model(s) you believe are relevant. (Strengths and weaknesses will include information from the financial analysis)

Question 5: Based on your analysis:

a.Revise the firm’s mission and objectives if necessary.

b.Develop and discuss corporate and business strategies that you recommend to achieve the firm’s mission and objectives.

Mission and Objective Revisions:


Alternative Solutions or Strategies: [Your SWOT Matrix should contain your final selection of strategies; that is, you must integrate the “desired” strategies from the Grand Strategy Matrix. You will discuss in detail the top three strategies in this section.]

Strategy 1: [Identify the strategy and discuss how it will solve the company’s problems or help it reach its goals.]

Strategy 2: [Identify the strategy and discuss how it will solve the company’s problems or help it reach its goals.]

Strategy3: [Identify the strategy and discuss how it will solve the company’s problems or help it reach its goals.]

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