Question Description
LP04 ASSIGNMENT: SWOT Analysis
This assignment will assess Competency 4: Use basic managerial planning tools.
Directions
A SWOT analysis is one of the basic managerial planning tools. Follow the steps below to demonstrate your ability to perform a SWOT analysis.
- Select a business at which you work or are a frequent customer, and describe it briefly.
- From a customer perspective, what do you perceive as the strengths and weaknesses of this business? Use headings and make one list for the strengths, and another list for the weaknesses.
- What do you perceive as potential opportunities and threats for this business? Use headings and make one list for the threats, and another list for opportunities.
Draw upon the library, web, and other sources to support your analysis. If you use a quote or information from an outside source, be sure to put the name and author of the source in parentheses right after it.
Prepare this assignment in Microsoft Word using Times New Roman 12-point font. Your SWOT analysis should be 1-2 pages, double-spaced.
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