As stated in Chapter 1 of Social Marketing for Public Health Powerpoint, social marketing is "a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society as well as the target audience". Social marketing has been the cause of countless improvements throughout society and public health throughout time. Specifically, it has helped with the reduction of AIDS, prevention of teen smoking, fights against child abuse, promotes physical exercise and so much more.

Social marketing is considered a "perfect fit" for public health because of its help with reducing/resolving pubic health issues, not only locally but nationally and even globally. One of the most valuable contributions made globally, in my opinion, would be the safe drinking water campaign in Madagascar. As we know, water is a necessity of life but unfortunately, there are people from around the world who do not have this luxury that we so often take advantage of. Those of the social marketing field have helped make safe drinking water more possible for those who do not have easy access to it.

While social marketers have helped tremendously in various aspects of the public health field, there are still some that need more assistance. Personally, I believe that homelessness is still an issue that needs more attention. It has ultimately become an epidemic for many people who all suffer from this problem because of various reasons such as fleeing from domestic abuse relationships or losing their home do to a natural disaster of some sort (Homelessness as a Public Health Law Issue: Selected Resources).

Global trends also play a role in social marketing for public health. Three noteworthy trends that I have noticed would be going global for public health, building partnerships, and integration of various communication formats and media. Each of these have helped shaped the public health field globally. Social marketing has made such a significant impact in the public health industry due through social media. Social media helps social marketers spread the word and awareness for whatever public health problem that they are trying to help solve/decrease/promote. Through social media, they are able to reach people all around the world, who in turn could help spread their ideas as well.