Please check the attached file and answer the 8 questions in details (2.5 pages)

Choose ONE of the products listed in the Survey Summary. To do your activity on. My suggestion is to choose a product you are relatively familiar with to help you with your explanations.

You are responsible for writing up the activity in your own words.

For questions 4 – 8, the majority of your points will come from your explanation. Failure to elaborate when asked will only earn you a small fraction of the points possible.

Answer the following questions:

1. What is your product?

2. What are your two groups? (Note: your independent variable because this is what we are focusing to understand effects on the dependent variable)

3. What rating does each group give to your product? (Note: This is your dependent variable because this is what the independent variable has an effect on)

4: Why do you think these two groups rate this product differently? (Please list 2 or 3 and provide justification/reasoning)

5. What differences between your two groups do you think might explain their rating differences? (list at least 2 or 3 and explain your reasoning)

6. Give at least 1. suggestion for how marketers could improve the image of the product for the group with the lower rating? Be specific!!!! (i.e. don't just say advertising, say what kind of advertising and where; don't just say, appeal more to men, tell me what kinds of products and services might do that).

7. Do you think the marketers should undertake your suggestion above? Why/why not?