The purpose of this assignmentis to perform association rules analysis to determine whether or not theinformation generated can be used to address a specific businessproblem.

For this assignment, you will use the "Bakery" data setfrom the Topic Materials. Most data categories are self-explanatory.Clarifying notes are as follows.

1. ReceiptID: Unique receipt ID (note that all items with the same receipt ID were purchased together)
2. Item: Name of the food item that was purchased

Abakery is interested in increasing sales by optimally displaying andarranging its various baked goods and drinks. The bakery would like toknow which items are typically purchased together so it can place thecorrelated items closer together in its display cases. The bakery hasrandomly selected 1,000 receipts and compiled a list of items that werepurchased together for each receipt.

As an analyst, you have beenasked to examine the data, summarize your findings, and recommend howthe bakery can use these findings to strategically arrange its bakeryproducts to increase sales. Use associative rules analysis to explorethe various dependencies among purchased items. Use the Apriori methodto do the analysis with a minimum antecedent support of 4%, minimumconfidence of 70%, and maximum number of antecedents of 5. Analyze andinterpret several of the resulting rules. Present your finding in theform of a 250-word executive summary that includes relevant data,charts, and tables, and addresses the following.

Question 1: Howwould you explain the concepts of support, confidence, and lift to anexecutive who is unfamiliar with association rules analysis? Include theApriori method output chart when submitting the answer.

Question 2: What would you say about the support of the rules derived from the Apriori analysis?

Question 3: Ifboth an apple tart and an apple Danish were purchased, how likely is itthat an apple croissant is also purchased? Explain your answer.

Question 4: Doesit make sense for the bakery to place all of its apple-flavored itemstogether in the display or is it better to spread them out in thedisplay? Explain why.

Question 5: If the bakery wanted to increase the sales of cherry soda, what cross-promotional offers could it employ? Explain why.

General Requirements:

Submit the executive summary as Word document.

APA format is not required, but solid academic writing is expected.