Learning Activity #1 – Theme 1 & 2

The Director of the Asia Division has just tasked the GoTo Consulting group with determining the best line of cosmetic products to be in the initial launch a year from now, the best location for sustainable and organic ingredients, as well as the identification of the facility for production. For the potential product line; the group leader has asked each member to identify the following:

• Which products (i.e. lipstick, foundation, eyeliner, etc.) would be best for the initial launch based on market analysis
• Provide the potential percentage of net profit of the above products based on industry average for each product
• Success of other cosmetic companies with providing these products that are sustainable and organic
• A two-paragraph summary that demonstrates research about where current cosmetic companies are sourcing its materials, and explains why this location would be the best source for the ingredients. Students must use the research to support the reasoning provided.

• The defending arguments presented to the group (you will need to keep track of your comments and put into this document.
• The decision that the group came to a consensus on about the location of the plant.
• A two to three paragraph post that will explain the rational for the decision.

Learning Activity #2 – Theme 2

• Based on the location the GoTo Consulting group identified a few weeks back, provide a breakdown of the cultural considerations the new director will need to take into account when relocating and bringing on a staff made up of local nationals
• Should the director consider sourcing leaders from other divisions and taking them to the new location or focus on hiring local nationals as line managers, shift supervisors, and senior leaders
• Based on best practices and analysis of current cosmetic companies, how would the director best structure the team. Indicate how senior leadership will be divided (i.e. Assistant Division Director (ADD) of Operations, ADD Finance, ADD Marketing, ADD Sales, etc.) as well as the structure below them. Consider how Operations is divided. There will be Procurement of materials; manufacturing, distribution, etc. Finance will have to consider the different accounting processes such as Accounts Receivable, Accounts payable, and others. Marketing will focus on U.S. based marketing and global marketing and sales will need the same type of considerations. Don’t just use these exact examples, but use theses as a starting point and guide for your research.