Question Description
https://lmscontent.embanet.com/NEU/MKTG6200/Files/Week_4/Case4_ZipcarUber.pdf
- What are some of the macro- and micro-environmental factors that may impact Zipcar/Uber growth strategies?
- What is Uber’s business model? Compare that with Zipcar’s business model.
- Analyze the competitive landscape for Uber and, Zipcar.
- Evaluate Zipcar and Uber based on benefit-based positioning.
- Describe the beliefs and values associated with Zipcar’s versus Uber’s brand images.
- Can Zipcar’s One Way service compete effectively with Uber? What you think are some of the issues Zipcar might encounter in its desire to get a share of the one-way service?
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