HI6006 Student Assessment Details

Assessment 1: Individual Assignment – 20 marks – week 5

Assessment 1

Length and Marks

Criteria

1. Individual Assignment

Write an essay explaining the main strategy development tools and how they are used 1200 words; 20 Marks

Individual Comprehensive discussion of any 4 of the following:

PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples.

Write an essay explaining what the main strategy development tools are and how they are used in business.

Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

Be sure to use paragraphing. In this essay, sub-headings are permitted.

Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.

Please type in Times New Roman 12 point with 1.5 line spacing and page numbers.

Ensure your Student Number and Name appears on the Cover Sheet.

Your final submission is due Friday of week 5 at midnight.

Criteria Marks

Discussion of Strategy Tools

(any 4) Not Evident Basic, correct Mention Evidence

of

Understanding Evidence of Ability to Apply

PESTEL 0 1 2 3

Five Forces 0 1 2 3

PROFIT (may include VRHN) 0 1 2 3

SWOT (may include CIA) 0 1 2 3

Generic Strategies 0 1 2 3

Ansoff’s Model 0 1 2 3

Ghemawat’s AAA Model 0 1 2 3

Essay Quality Length and style is adequate

1 Average quality

2 Good paragraphing, interesting writing style,

Good detailed discussions

3 Excellent

Written work, Evidence of comprehensive understanding

4

Referencing

(in-text and listed at end) Significant errors

OR

Inadequate literature

1 Only minor errors

OR

Just adequate

2 No error and good foundation literature

3 Outstanding effort,

Excellent literature, without any errors

4

Remember that late submissions attract penalties at the rate of 5% per day, unless prior approval (for medical reason) was obtained.

TOTAL /20

HI6006 Assessment 1 Marking Guide

Maximum 20 marks