Question Description
Due: Friday, September 7th, 2018 8am (CT)
- Choose one of the following advertising appeals from the article “Advertising’s Fifteen Basic Appeals:” need for affiliation need to nurture need to achieve need for prominence need for attention need to escape need to feel safe physiological needs
- Find one commercial, billboard, or paper ad that uses this appeal to sell the product.Your thesis should reflect if the commercial does or does not successfully use appeal.
- Define what appeals are, using Twitchell or Fowles’ article
- Define your appeal
- Give Product history, use, popularity using product website
- Describe and analyze the commercial
FOLLOW OUTLINE FORMAT
REQUIREMENTS:
Essay page length: 4 (3 text, 1 works cited)
Source requirement: 3 (required: Twitchell or Fowles article, commercial/ad, product web site)
In text quote requirement: 2 (article, website) Follow ICE
Length of each quotation: 1-2 lines within your paragraphs
Do not use: 1st person personal pronouns, quotes in intro & conclusion, more than one quote per paragraph
Please check attached files for more information!
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