Question Description
Using your business idea from the previous Business Environment, Innovation, and Entrepreneurship course, or a new idea with instructor permission, imagineyou are an executive at the relevant company. You have decided to take this idea to the next level by producing a comprehensive business plan to present tosenior management and potential investors in order to convince them to back the project. Your plan should focus on key elements of marketing and strategy,such as branding, customer base, existing resources and capabilities, pricing, and other factors that could affect the project’s success. It should highlight themerits of the project based on a detailed internal analysis, showing how the idea fits with the company’s mission and vision. Remember that a well-constructedbusiness plan provides concise, accurate information that allows busy executives or investors to quickly grasp the essentials of your idea, the key need or want itaddresses, and how you will meet that need or want.
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