Learning Objectives Assessed: 5a]

In this module, you learned about environmental analysis, both internal and external. For this assignment, you will be given a description of a fictitious healthcare organization – The Strengths, Weaknesses, Opportunities, and Threats will be described (in that order).

"Wealthy HealthCare Association"

This hospital based organization has AAA rated credit due to its strong financials. It has multiple hospital based facilities across the geographic area. They have strong ties to the community. Their weaknesses lie in that they do not have any investment in ambulatory based (lower cost) services. They do not employ any of their physicians. They also have low market share in surgical and imaging services.

The opportunities are to potentially employ physicians, and control referral patterns, invest in ambulatory services including imaging, surgery, and urgent care, and to potentially develop wellness services to keep people healthy.

There are several threats to the organization. The first is that there is a lot of competition from lower cost providers. Next, healthcare reform is going to move toward the idea of covered lives, where organizations will make money by being able to provide low cost services and keeping people healthy. They are also threatened by insurance companies that are steering patients to low cost providers that have a full continuum of services.

Use this information, and submit a TOWS matrix. This should be submitted in narrative format.

Your submission should be 600-750 words.

Please submit an APA formatted Word document with the following information to this Dropbox by the designated deadline:

• Title Page
• Running header
• Properly formatted reference section
• Please see the sample paper to understand how your submission should be formatted
• Save your document as hsa4140_MOD2_last name. Example: hsa4140_MOD2_smith.
• View Assignment Rubric

View the video on strategic planning

https://youtu.be/H8FANR-2u2Q