Prepare a report that describes the customer survey exercise, the results, and the implications for Bubba Gump’s interest in increasing sales through its web channel. Include the following critical elements:

Display and Interpretation

• Display and interpret your results. This is your opportunity to follow through with your plan and actually create the reports necessary.
  • You have created a number of analysis and very many displays. Choose the ones that are relevant to answer the main problem which is – how to increase online sales. State clearly why you choose those. Displays to include for example would be – You should have conducted cluster analysis using various combination of variables and bins. If you have identified a cluster that has significant web sales would be good to include. So will be any relevant linear & regression and PCA outcomes.

Validity, Reliability, Limitations

• Address the validity, reliability, and limitations of your report. To what extent have the reliability and validity of the analysis been demonstrated for varying data sets (generalizability) in order to prevent error during research and presentation?
  • This is a data science class and you need to provide statistical basis as to why you chose the displays and interpret them in a way that demonstrates statistical interpretation.

Resulting Decision Influence

• How would you facilitate a potential client or superior in your organization to make decisions resulting from this assessment (e.g., pairing results with other kinds of information)?
  • Basically, what are your recommendations as a result of your analysis. Hope for all data mining exercises is that it yields insights that will lead to actionable outcomes. What actions do you recommend that the management should take?

Visual Evaluation

• Evaluate the style and visualizations you have selected now that you have seen the report output. How well were the results presented?
  • This is just a justification & reiteration of how the visuals are aligned effectively to answer the question of increasing online sales

Next Steps

• What are the next steps to address further lines of inquiry? Possible new hypotheses?
  • Did your analysis come up short in an area you feel that could be answered better to yield more confident results?

Must have JMP Pro software. I can't upload jmp file here, so log on to www.sync.com and file is 'DAT-220 final project.'

username: clong92@me.com

Password: bbge1192

Follow rubric and refer to milestones for a reference.