Look at different advertisements, products, and companies. You may find one, many, or all the motives being appealed to in marketing and advertising. See if you can spot any marketing techniques that use one or more of these approaches to sell/market you their product or service. Please provide an example and the buying motive.

Post to the discussion question and respond to 2 other post for Full credit.

Discussion Question: Maybe, you have a specific example of something you purchased due to the 6 specific buying motives. Or, discribe the buying motive from an advertisement or product.

Six buying motives:

1. Desire for gain
2. Fear of loss
3. Comfort and convenience
4. Security and protection
5. Pride of ownership
6. Satisfaction of emotion

Sampel : Recently, I purchased new windows for my home. In researching different companies, I was told by one company that if I bought today, they would give me a 15% discount. If I waited until tomorrow, I would not get the discount. This company was playing to my fear of loss (Losing the 15% discount if I did not buy today). I did not buy the windows that day. However, I did later on once I realized this company offered the most value and I still received the discount.