Exceeds expectations and indicates critical opportunities and threats with potential to affect the success of theater owners.

Analysis fully and accurately identifies the external conditions that influence growth and performance in the film industry.

Analysis identifies the external conditions that influence growth and performance in the film industry.

Analysis fails to identify some of the external conditions that influence growth and performance in the film industry.

Exceeds expectations and weighs the competitive forces to provide a reliable prediction of the intensity of rivalry anticipated in the industry.

Assessment accurately estimates the competitive forces with potential to reduce theater profitability and determines their likely effect on competitive rivalry.

Assessment includes and accurately estimates the competitive forces which have the potential to reduce theater profitability.

Assessment excludes or inaccurately estimates some of the competitive forces which have the potential to reduce theater profitability.

Exceeds expectations and integrates the advantages and disadvantages of each of the competitors' strategies into the analysis.

Analysis provides a comprehensive and precise overview of the top competitors' business situations and approaches.

Analysis provides a good overview of the top competitors' business situations and approaches.

Analysis fails to provide a complete overview of the top competitors' business situations and approaches.

Exceeds expectations and emphasizes the severe constraints of managing an unprofitable business model.

Financial review presents a thorough and detailed accounting of the industry's income structure and discusses its impact on the financial performance of exhibitors.

Financial review considers the revenue sources and major costs that impact today's film exhibitors.

Financial review does not consider all of the revenue sources and/or major costs that impact today's film exhibitors.