Respond with at least 150 words each and cite at least one references

POST 1:

After reading the textbooks and different articles, in my opinion, marketing and advertising are not synonymous. According to the book, it defines marketing as the activity, set of institution, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Kerin & Hartley, 2017,pg.5). According to Economic Times, advertising is “a means of communication with the users of a product or service”. There is a very thin line between Marketing and Advertising. They share common things but overall, they differ. In reference to, Small Biz Trends, Marketing focus more market segment, the group that will most likely buy the product and figuring out the right approach for customer engagement and product promotion. This reference also tells me how advertising focus on spreading the word on what the company have to offer (Bose, 2018). According to Business Know How, Advertising is a part of Marketing(Parker, 2015). In other words, Marketing is the house and Advertising is a room in the house.

References

Bose, S. (2018, April 24). The Difference Between Marketing and Advertising. Retrieved from https://smallbiztrends.com/2016/03/difference-betw…

Definition of Advertising | What is Advertising ? Advertising Meaning. (n.d.). Retrieved from https://economictimes.indiatimes.com/definition/ad…

Kerin, R. A., & Hartley, S. W. (2017). Marketing. New York: McGraw-Hill Education.

Parker, T. (2015, October 14). What's the Difference Between Marketing, Advertising, Publicity, and Branding? Retrieved from https://www.businessknowhow.com/marketing/marketin…

POST 2:

Many people may believe that advertising and marketing are synonymous, but in reality, they arranged into two different categories. According to Laurel Mintz, founder and CEO of Elevate My Brand, "advertising is the action of calling something to the attention of the public, especially by paid announcements, otherwise known as the paid, non-personal announcements of a business's products or services to existing and prospective customers" (Mintz, 2017). According to the book, marketing is defined "as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (Kerin & Hartley, 2017, pg.5). In my opinion, I think marketing and advertising are not synonymous. In reference to Laura Lake, advertising is a part of marketing that includes a direct word of mouth to get the word out about the business (Lake 2018). Marketing and advertising may seem similar, but they differ overall. According to Kimberly McCall, “advertising is just one component, or subset, of marketing” (McCall 2002).

References

Kerin, R. A., & Hartley, S. W. (2017). Marketing. New York: McGraw-Hill Education.

Lake, L. (n.d.). What Differentiates Marketing and Advertising. Retrieved fromhttps://www.thebalancesmb.com/marketing-vs-advertising-what-s-the-difference-2294825

McCall, K. (2002, June 25). The REAL Difference Between Marketing & Advertising. Retrieved fromhttp://www.marketingprofs.com/2/mccall5.asp

Mintz, L. (2017, July 18). The Difference Between Marketing and Advertising and Why You Need Both in Your Life. Retrieved from https://www.inc.com/laurel-mintz/the-difference-between-marketing-and-advertising-a.html