Rely to each of the 6 postings individually.

#1:

Does Marketing Create or Satisfy Needs?

To start this discussion there are three categories that should be understood. These are Needs, Wants, and Demands. In a marketing perspective they work in unison with each other in the order they were mentioned. Needs become wants and wants get directed to the individual objects that satisfy the various needs, considering the demand of each. As stated in Kotler, Keller 14^th edition of Marketing Management, “Needs are the basic human requirements” “These needs become wants when they are directed to specific objects that might satisfy the need.” (pg. 9) Demands for what consumers want comes about from the needs causing the marketing to revolve around them. I agree most with the example in the textbook about the comparison of needing food, causing the marketing to revolve around the want of certain cuisine. The classic simple example of an American wanting a Philly cheesesteak versus someone in Afghanistan wanting rice, lamb, and carrots. Marketing which choice of food is wanted clearly satisfies the need of these different cultures no matter what the type of food choice would be. There are exceptions to every rule but for the most part these are my feelings on the matter of marketing reflecting on the needs and wants of consumers. We can get more detailed as to wealthier consumers being swayed by marketing to frequent expensive restaurants while financially less fortunate consumers will go to more corporate commercialized establishments all due to marketing income demographics.

#2:

Marketing is something that can reinforce wants or needs that people might not have realized they had. When it comes down to Marketing reflects the wants and needs of consumers. Even when new products come in they are things people wanted, yet did not know they could exist. Marketing throws items right in front of peoples face, almost to remind them of their desires. As marketers it is important to hit a target audience, which means they most likely already have that desire. For example: if one was trying to market school supplies, they would target families. These families already have these needs, yet might go wherever they see. Most retailers like Target and Walmart will make large marketing campaigns to get these families eyes. According to Brinker in 2013, "Marketers as “scientists” are principal investigators into the phenomena of the marketplace and all the varied species of customers within it"(Brinker, 2013). The art of marketing is to find leads and then attack with material. All in all, marketing almost reminds the consumer that they want something. There is a reason that companies to not market to "everybody", and pick specific groups. Sales tactics are extremely strategic. At the end of the day marketers try to push products people, might not need but want. The goal is to make people act on their wants and capitalize on their needs

#3:

Does Marketing Create or Satisfy Needs?

I believe that good marketers REACT to needs, thus satisfying them. GREAT marketers create needs though. There have been many products created around needs that we didn't know we even wanted. "Customers want solutions for their problems, but they can’t quite identify what they need (Patel, S)." There have been some truly revolutionary products that have come out in our lifetimes where a brand new need has been created and met with a brand new product. The first thing that comes to mind for me is the MP3 player race that happened as soon as people figured out digital music. People were comfortable carrying large CD players around with them until companies started introducing an easier and much more convenient way to play music on the go. Marketers really started preaching about how much easier it would be to carry this small device around instead of a bulky CD player that skips all the time. After MP3 players took off, CD players were dead. In current time, phone manufacturers have killed off MP3 players by demonstrating to people the need to not carry around more than one device for all digital needs. Marketing will always shape the wants and needs of the masses because we are sponges to advertising, it is everywhere around us. With so much social media, we are always seeing how much better the newest product is and which celebrity is wearing/using it, and it drives people to want to keep up and spend more money. We have seen in the news lately about all of these online companies making huge profits selling all of our data to large firms for marketing purposes. Marketers are always looking into how to extract more money from customers and get more attention from consumers. " A need is a basic biological motive; a want represents one way that society has taught us to satisfy the need (Soloman, M)." It is a marketers job to convince us, almost unconsciously, that when we are thirsty we should reach for an advertised soda or sports drink over a water. Almost like a knee-jerk reaction. Marketers create needs from our wants and push new products at us day in and day out.

#4:

Marketing is designed to satisfy a need. In just over a year Nintendo launched its new product the Nintendo Switch. As a consumer and also a gamer I was presented with options to either game mobile or at home, but never both. This was a completely untapped market that raised a question I had never fathomed: could one console satisfy both demands? Nintendo created a solution when it announced the Nintendo Switch. Each time I shut off a console only to be faced with a long car ride (as a passenger) there was an idea that this could be the way of the past. How could I get a group of friends together for party games without clunky setups? The list goes on and on. No longer did I need to compromise. As a consumer this purchase was made as an irregular demand. The console was made as one big purchase. Nintendo continues to follow up its success with a steady stream of first party games. When this well is dried up they announce new color schemed controllers tied to limited editions and special events. As a player you are able to join the online ecosystem at no cost before Nintendo rolls out its paid online subscription. The opportunity to try this feature makes it hard to say no as Nintendo challenges its user base. After countless hours playing online modes how could I not pay for this function? Allowing me to try something that will have a future costs satisfies another solution, connectivity. Using the success of the Nintendo Switch as a key example I firmly believe marketing can satisfy a need.

#5:

Marketing is more inclined to creating needs, rather than satisfying them. One might also call these, "created needs" – where consumers desire a product so extremely, it becomes a necessity. According to NBC News, since the Recession, a great shift has occurred in how money is spent. The Recession served up a healthy dose of reality: possessions of monetary value can be lost, but memories and experiences will always remain. Leisure travel, dining out, and attending events saw increased spending (Reagan, 2015). None of the previously mentioned activities fall under the umbrella of, "needs" by any means, but consumers were willing to spend money in these areas when advertised properly. This spending trend on leisure continues, to the point where consumers will "need" to visit Busch Gardens in October for Halloween Horror Nights, "because it only comes around once a year,". Events such as these, as well as concerts, are becoming advertised across social media platforms and on radio stations to gain traction. The promise of thrill and excitement associated with such events presents a, "created need" effect. Strategic marketing does not cease to create leisure and travel "needs", but needs for frivolous spending which accumulate over time. Websites often use enabled cookies to advertise an item which might be of consumer interest based on previous internet searches. Advertisements for "happy hour" at a local cafe are done with the intent to attract more consumers with discounted prices. In all of the aforementioned scenarios, a false sense of need is established, and consumers are finessed into spending money they otherwise would not have.

#6:

Marketing is the effort of promoting and selling products or services to an end user. While the ultimate goal of marketing is to satisfy a customers need, I believe the process is much deeper than that. While initially, advertisements and such were used to get people in the door, or purchase your product or service, the role marketing plays in the consumers life has changed dramatically. Considering the immense competition in just about every area of business, it is understandable that companies will pay for screen time or other forms of advertisement any chance they get. The philosophy seems to encompass all components of marketing because prior, you were hoping to reinforce a brand or attract people to what you have to offer, where as now, it is very easy to not only capture your current market, but gather new audiences along the way by targeting these demographics based on interest, hobbys, habits etc. While these demographics may not have a "need" for what is being offered, research can clearly show marketers that they may have a desire and by nudging at these desires, show how what is being offered would benefit their lives. This in a sense, creates the need. In the United States alone, consumerism accounts for 70% of our economy, leaving large incentive to learn and understand marketing methods and tactics. These strategies are then employed by companies across the globe, giving the consumer very little time to rest before viewing their next ad.