Question Description
AssignmentOverview
A Customer Focus
After you determine what you are selling, the next critical partof the marketing plan is to understand to whom you are selling. Knowing yourcustomer is essential to ensure that the company is delivering an appropriatemessage to the target market. Marketing success is about turning sales leadsinto profits.
Not only should a company focus on servicing its current customer base, it mustalso seek out new customers.
This module’s case will focus on defining your product’scustomer demographic and psychographic profile, along with customerrelationship management (CRM) and customer satisfaction metrics. CRM is aboutmanaging current and prospective customers for strong and long customerrelationships.
CaseAssignment
Check out Nielsen Insights(http://www.nielsen.com/us/en/insights.html) to find out more about today’s customer. Visit Experian (http://www.experian.com/marketing-services/marketi…)and Mosaic® to findout more about using marketing research to develop customer profiles.
Using information from the websites and articles from thelibrary's full-text article databases (Academic Search Complete, BusinessSource Complete, and/or ProQuest Central), create a customer profile brief:
Customer Demographics and Psychographics—Areview of current customer demographics—explain why this demographic profile isyour primary target market.
·Develop a demographic profile of the potential customer segment.
·List at least two demographic tools you can use to help developthe demographic profile.
·Potential customer market demographics. Define the psychographicprofile of your customer.
Customer Relationship Management—Findtwo CRM tools that help companies identify pertinent information about theircustomer segments.
·How will you use these tools to manage the customerrelationship?
Since you are engaging in research, be sure to cite andreference the sources in APA format. The paper should be written in thirdperson; this means words like “I”, “we”, and “you” are not appropriate. Formore information see Differences Between First andThird Person.
Use the attached APA-formatted template (MKT501 Case1) tocreate your submission.
AssignmentExpectations
Your submission will include:
·Trident University International’s cover page
·A 4- to 5-page paper with APA citations (2- to 3-sentenceintroduction, body, 2- to 3-sentence conclusion)
The
reference list page in APA format
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Place Order” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.