This milestone establishes a system to evaluate the ongoing success of a product or service as the marketplace and company dynamics evolve. This involves establishing measurable criteria of specific activities and mechanisms to assess current systems and branding efforts as well as provide feedback to the proper departments and individuals so that needed changes can be implemented. This relates to the final project because it is a means to ensure the mission of the organization is continually pursued and that product or service offerings are both aligned with the mission and provide customer value. The mechanism enables the planning process to maintain its dynamic nature while staying on the course to follow the mission of the organization.

Specifically, the following critical elements must be addressed:

Refinement. Using the idea that you have chosen, write a short paper covering the following:

 How and when will you evaluate the success of the new product or service and its branding? Be sure to suggest processes that occur at regular intervals

and extend across the business, explaining how results will impact decisions on whether to continue or to initiate exit strategies.

 What regular, business-wide feedback loops and processes will you implement to support the new idea, keep it on track, and make mid-course corrections as needed? For example, will you adjust business functions and/or facilitate regular communication across departments? How will you collect relevant information and ensure its accuracy?

 In planning for the future, how will you identify and integrate other factors that might affect implementation of the new idea into your business decisions and planning? In other words, what other things do you need to consider when moving forward?

Guidelines for Submission: Milestone Three should utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8-10 pages in length and follow APA formatting requirements.