Question Description
Case Study – 419-420 Kimberly-Clark Corp.: Shopping for Virtual Products in Virtual Stores
1. What are the business benefits derived from the technology implementation described in the case? Also, discuss benefits other than those explicitly mentioned in the case.
2. Are virtual stores like this one just an incremental innovation of the way marketing tests new product designs? Or – Do they have the potential to radically reinvent the way these companies work? Explain your reasons.
3. What other industries could benefit from deployments of virtual reality like the one discussed in the case? Leaving aside the cost of the technology, what new products or services could you envision within those industries. Provide at least two examples.
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