M7: Discussion – Interactive Marketing Simulation MKTG561

Interactive Marketing Simulation: Managing Segments and Customers V2

How did you manage pricing or promotional discount in your single best round?

Did you change your strategy over the course of your single best round ?

What was the impact on the KPIs in your single best round?

Word limit for posts is 300 and 150 for responses.

Required : response to discussion based on number that what I put in the Simulation my last score in simulation 90. see the attachment. then reply to 2 class mate response. I post the classmates response below.

1)

In the M7: Interactive Marketing Simulation, phase 2, I kept the same approach but tweaked the customer discounts and pushed to optimize the sales force to drive promotional discounts to the segments. In the last run I completed, I added as many members to the sales force as I could to optimize the discounts we were providing to customers in Segment A and B to impact the sales. By doing this I was able to keep in the mid 80's after each run but stayed steady to see the trend I was forming by maintaining Status Quo. Throughout the run, I did not change my strategy, due to it providing optimal results, but this week I will go extreme to optimize my best results in the program. This weeks best results KPI, resulted in a 84, with market share at 11.1%, cumulative revenue at $83 million and cumulative profit at $7.7 million. By the end of this simulation I hope to reach a final score of 90. I will be able to do this by looking at the trends I formed in prior decision's history and work on the area's I did not see a change in quarter over quarter.

2) In the M7: Interactive Marketing Simulation, phase 2, I kept the same approach but tweaked the customer discounts and pushed to optimize the sales force to drive promotional discounts to the segments. In the last run I completed, I added as many members to the sales force as I could to optimize the discounts we were providing to customers in Segment A and B to impact the sales. By doing this I was able to keep in the mid 80's after each run but stayed steady to see the trend I was forming by maintaining Status Quo. Throughout the run, I did not change my strategy, due to it providing optimal results, but this week I will go extreme to optimize my best results in the program. This weeks best results KPI, resulted in a 84, with market share at 11.1%, cumulative revenue at $83 million and cumulative profit at $7.7 million. By the end of this simulation I hope to reach a final score of 90. I will be able to do this by looking at the trends I formed in prior decision's history and work on the area's I did not see a change in quarter over quarter.